The Inclusive Futures campaign was designed as a comprehensive public education initiative advancing gender and sexual justice in Trinidad and Tobago, responding directly to rising misinformation, anti-gender discourse, and exclusionary narratives across the Caribbean.

The campaign’s visual identity centres clarity, warmth, and approachability. A bold, rounded typographic system ensures that key messages — What is Inclusive Futures?, My Body, My Choice, and Know Your Power — remain legible and engaging across fast-moving social media platforms while retaining credibility in educational and institutional contexts. Messaging is intentionally concise, allowing complex ideas around sexuality, gender, and rights to be communicated without intimidation or oversimplification.

A vibrant colour palette of teals, greens, and blues selected from the rainbow anchors the campaign visually, evoking openness, trust, and collective possibility. Layered organic shapes and curved forms reference intersectionality and connection, echoing CAISO’s commitment to understanding identity as relational and lived rather than singular or fixed. These visual elements create continuity across posts, reels, factsheets, and video covers, allowing the campaign to feel cohesive while remaining flexible.

Illustration plays a central role in the campaign’s accessibility. Stylised, diverse Caribbean figures foreground community presence and everyday experience, shifting the focus away from abstraction or hierarchy. Where photography is used, it situates the work within real conversations and lived realities, reinforcing the campaign’s grounding in local knowledge and intergenerational dialogue.

Designed as a multi-part social media system — spanning videos, interactive prompts, educational slides, and shareable quote graphics — Inclusive Futures balances rigour with invitation. The campaign functions not only as an information resource, but as a visible, dependable point of connection, positioning CAISO as both a trusted research organisation and an accessible advocate for gender and sexual justice across the region.