The need Odiyo came to us with a compelling idea and an existing logo, but without the wider identity system needed to support a growing brand. Without established brand colours, typography choices, or usage guidelines, the visual language had not yet been fully shaped across web and communications.

At the same time, the platform needed a digital home that could introduce Odiyo with clarity, and cultural specificity. As a Kingston-based audiobook platform built to amplify Caribbean voices, the website had to do more than explain features. It also needed to express a world grounded in story, sound, access, and regional pride. Because Odiyo serves listeners, publishers, authors, and narrators, the experience also had to speak to multiple audiences without losing coherence or emotional depth.

How we showed up We approached the project by building the identity around the logo they already had. Rather than redesigning the mark from scratch, we developed the visual system needed to make it usable and recognisable across platforms. That included defining brand colours, selecting supporting typefaces, and creating single-colour logo variations so the identity could hold its integrity across different mediums and applications.

From there, we carried that language into the website experience. The visual direction leans into rich blues, violets, sea-toned textures, and tropical accents, helping the platform feel cinematic, immersive, and unmistakably Caribbean. Rounded panels, layered backgrounds, editorial typography, and device-led compositions gave the site a strong personality while keeping the user journey clear and accessible.

We also extended the system into social media, creating template assets that gave the team a more consistent way to communicate beyond the website. This meant Odiyo wasn’t just left with a site, but with a more complete and usable identity ecosystem that could move across launch materials, announcements, promotional content, and future campaigns with greater cohesion.

What shifted What emerged was a brand that felt more fully formed. Odiyo moved from having a logo in isolation to having a recognisable visual language that could support its mission, strengthen audience trust, and create continuity across web and social touchpoints.

This work resonates with Founders, cultural platforms, and growing brands with a strong idea but an incomplete visual system. It resonates with projects that have already begun, but need the structure, clarity, and creative direction to become more cohesive. Especially brands that do not need a total reinvention, but do need their existing pieces shaped into an identity that can live confidently across web, social, and everyday use.