#ThisIsAlsoSGBV was a regional digital campaign developed by SOLA Creative Studio for IPPF Americas and the Caribbean Region, expanding public understanding of Sexual and Gender-Based Violence beyond narrow or sensationalised definitions. Created for circulation across social media, the campaign reframed SGBV as a systemic, institutional, and policy-driven reality embedded in everyday life across the region.

The campaign’s narrative challenged what is often rendered invisible: obstetric violence, abortion criminalisation, coercion of young people, state violence against sex workers, discrimination against trans and LGBTIQ+ communities, forced sterilisation of women living with HIV, and the intensification of violence during climate and humanitarian crises. Each message positioned SGBV not only as physical harm, but as any system that restricts dignity, autonomy, safety, or care.

Visually, the campaign adopted a bold, high-contrast graphic language anchored in deep purple fields punctuated by urgent red text blocks. This colour strategy created immediate visual tension, mirroring the gravity of the content while ensuring legibility in fast-scroll digital environments. Halftone photographic imagery of hands, fists, megaphones, and symbolic gestures was used to reference resistance, control, silencing, and survival — allowing the work to feel both human and political without relying on explicit or sensational imagery.

Typography functioned as a central storytelling device. Short, declarative statements were treated as visual interruptions  forcing pause and attention. The repetition of the phrase “When [x] happens, it’s SGBV” established a clear through-line across the carousel, reinforcing recognition and accountability while building cumulative impact.

SOLA led the campaign’s visual system and layout design, translating IPPF’s research-driven messaging into accessible, shareable content that remained regionally grounded and emotionally precise. The result was a cohesive, scalable social media campaign that functioned simultaneously as education, advocacy, and call to action.

Rather than asking audiences to look away or react defensively, #ThisIsAlsoSGBV asked them to look closer and to recognise how violence is often normalised through silence. The campaign affirmed a rights-based, intersectional approach to sexual and reproductive justice, positioning care, autonomy, and dignity as non-negotiable across the Caribbean and the Americas