More Than A Sign Campaign
The “Breal the Stigma: Pass the Pad” campaign was developed for Feminitt Caribbean, a movement aimed at challenging the stigma around menstruation and promoting accessible menstrual health. Our goal was to create a dynamic, visually engaging social media campaign that sparked conversation and educated the audience about period poverty in the Caribbean.
Campaign Branding / Campaign Design / Collateral Design
The campaign’s branding was rooted in Feminitt’s core values of accessibility and empowerment. We strategically used a bright and bold color palette drawn from Feminitt’s identity, alongside clean lines and symbolic elements like the drop of blood, representing menstruation. These elements worked together to create an inclusive and youthful energy that not only appealed to the target audience but also made the campaign memorable and easy to connect with. This visual consistency helped reinforce the key messages across all digital platforms.
Powerful / Emotional / Diverse
Our approach fused Feminitt’s bold branding with our design style, utilizing textured backgrounds and colors that aligned with their identity. We collaborated with Xala Ramesar, Feminitt’s illustrator, whose relatable, hand-drawn visuals were integrated into the campaign to enhance its overall message. Together, we crafted a cohesive visual narrative that resonated with their audience. We also took charge of the campaign’s photography, ensuring the imagery aligned with the overall design and messaging. In addition to the social media campaign, we developed the Pass the Pad website page, which became an informative hub for Feminitt’s campaign goals and initiatives.
The campaign posts were designed to be approachable yet impactful, featuring powerful imagery and messaging that encouraged open dialogue about menstrual health. We ensured that every visual element contributed to Feminitt’s mission, from the use of clean and balanced typography to the symbolic representation of a drop of blood, which became a key icon across all assets.
The result was a multimedia campaign that not only aligned with Feminitt’s values but also helped to break the stigma surrounding menstruation, fostering awareness and promoting positive change.
