Nuba Caribbean Rebrand | Brand Identity for Caribbean Skincare
Brand identity and label design for Nuba, a Caribbean skincare brand honouring African-Sudanese heritage. A visual language built on cultural pride and natural beauty.
Brand Identity / Label Designs / 1:1 Consultation
The visual language of Nuba is woven from the cultural motifs of the Nuban people. The brand’s identity is anchored in the tradition of Nuban women, who adorn themselves with distinct markings symbolizing their femininity through various life stages. These tribal markings, intrinsic to their identity, are artfully integrated into the Nuba logo, creating a strong visual narrative that connects the brand to its cultural roots.
Feminine / elegant / Diverse
“In the moments when I couldn’t put my creativity into words Sola was able to bring to life something more than I could have imagined.”
– Anisa, Founder
Nuba Caribbean
Nuba stands as a beacon of cultural pride and natural beauty. Its brand identity, deeply intertwined with the heritage of the Nuban people, not only honors its roots but also speaks to a global audience, inviting them to embrace the beauty of diversity and the power of natural, conscious skincare. The identity has since extended across product labelling and digital touchpoints, supporting Nuba’s growth.
